ThinkLP Promotes ORC Veteran Tony Sheppard To Senior Director, Loss Prevention Solutions

“ThinkLP is critical to the success of the organization, and the future growth of the company.” – Ross Campbell, Loss Prevention at Wireless Lifestyle

As one of the largest Sprint Preferred Retailers in the U.S., Wireless Lifestyle provides sales and service of Sprint devices. Founded in 2004 by brothers Paul and Mike Kushnir, the retailer has expanded from four stores in Kansas City, to 160 stores in eight states. With their rapid growth, it was difficult to get policies and solutions in place to mitigate loss, and ensure the continued success of the loss control initiatives. As such, there was a strong need to find a solution that would track more than 30,000 device sales every month completed by more than 1,000 employees. With this need, Ross Campbell (Loss Prevention at Wireless Lifestyle) was tasked with identifying areas where the biggest losses were occurring, and finding resources to manage issues in those areas.

Prior to implementing ThinkLP, the Loss Prevention team was relying on Microsoft Access. While this solution was feasible at first, it wasn’t scalable. As Ross Campbell says, “it was nearly impossible to use the existing reports and tools to view the big picture, or to get granular. We needed a way to quickly identify and address issues in the field, to notify managers of those issues, and to correct them within the required deadlines. Extracting the needed data and reports from the Microsoft Access database was a time-consuming and manual task, making it very difficult for the team to determine where losses were happening, and to act quickly.”

ThinkLP has promoted Tony Sheppard to Senior Director, Loss Prevention Solutions. Since joining ThinkLP in 2021, Sheppard has brought valuable insights to advance ThinkLP’s loss prevention solutions with a focus on ORC, and has been essential to the company’s growth and success.

In his new role, Sheppard will leverage his deep practitioner expertise to: (a) identify, communicate, and advocate for new and developing ThinkLP products and solutions; (b) assist in supporting client success through solution mapping and business reviews; and (c) support the industry through collaboration and training efforts.


Sheppard has over 28 years of retail loss prevention experience, with a focus in the last several years on Organized Retail Crime. His guidance and expertise in combating ORC in working in retail as well as with law enforcement has brought valuable insights to ThinkLP

Sheppard says about the new role, “I look forward to my expanded role at TLP, where I am able to continue to work in the industry I love supporting all of our current and future clients”.

Doug Treleaven, President of ThinkLP, adds “Tony’s expertise and energy has contributed greatly to ThinkLP client-partner success. Tony personifies the vision we have to support innovative loss prevention teams globally while building the future together.”

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